It’s no secret that search engine optimization has come a long way in the past five years. The big three, Google, Yahoo, and Bing have not only created a separate and distinct industry of placement experts, but have also caused businesses to completely alter the way they market themselves.
Local and national businesses now depend on search engines as a modern day Yellow Pages directory, and whom ever is found in the first few positions will eventually win the battle and the war. In this evolution of search engine marketing it has caused the importance of on page SEO to skyrocket. Here are the 5 benefits of on page SEO and great reasons to use Atlanta SEO to assist you with taking advantage of them:
On Page SEO Determines the Topic While any search engine that leads to traffic is important, Google is the giant that needs to be paid the most attention. Proper on page SEO specifically tells Google and the other search engines what your website is about. The more content specific information your website provides the better chance of ranking highly in any given category.
Local Businesses Benefit With the more recent shift of focus from organic SEO to local business SEO it has become vital that the contact information is formatted correctly to benefit SEO performance. This includes the on page SEO of hcards and vcards which is properly formatted contact information about that local business. Search engines need this information, and the proper vcard or hcard formatting allows for higher ranking for localized businesses.
On Page SEO Reviews We all know how influential a good or bad review can be for a business. Until recently the only reviews that could be found were from third party review sites. However, the testimonial and review pages are now going to start having influence on ranking. Proper on page SEO of these reviews and testimonials should be done using the ‘hReview’ format. Similar to ‘vcard’ and ‘hcard’ formatting, hreview formatting specifies the content that it is surrounding so the search engines can credit it accordingly.
Keep The Spam Down As mentioned earlier, the content ultimately determines the ranking. So the more a topic is mentioned the better chance that search engines will understand what the website is about, to a point. If the on page SEO goes overboard and mentions a topic, word, or key phrase too often it can actually damage the rankings. The search engines have algorithms that measure the content to filet out spamming. Proper on page SEO can prevent a website from being punished or dropped altogether from a search engine.
No More Paid Advertising When on page SEO is done correctly it can boost a businesses rankings tremendously. When this happens, the need for paid advertising goes down significantly, if it isn’t eliminated entirely. Proper on page SEO can end up creating more traffic, business, and leads, while eliminating the need for paid advertising.
Understanding the search engines will never be an exact science, as the algorithms change often, and nefarious programmers use new ‘black hat’ tricks to gain leverage. The only thing an ethical business can do is stay the course with proper on page SEO, and build a website that is valuable in scope and content.
Utilizing proper on page SEO is the perfect start. And the SEOPressor WordPress plugin is great way to save time and automate the process. Click here to learn more.
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